Wintersteiger Use Case

Digital agriculture and agronomic research: Wintersteiger and Alteia sign a strategic partnership

Exclusive distribution agreement will offer combined field-testing equipment and visual intelligence solutions to meet the increasingly demanding challenges of agricultural field research.

Wintersteiger, the world’s number one in field trial technology, and Alteia have entered in a strategic partnership to offer the combined power of turnkey agricultural research equipment and visual data management solutions to seed breeding and production companies, universities, research institutes and agrochemical companies. Through the agreement, Wintersteiger becomes the exclusive reseller of Alteia’s software solutions for field trials. The partners presented their joint go-to-market strategy at the annual DLG event in Hanover, on January 28, 29, 2020.

New-generation drone systems and sophisticated visual intelligence analytics are revolutionizing plant science research and the entire agriculture industry by providing large-scale field-based plant phenotyping data, and therefore a better understanding of how seeds perform in the field. Combined with powerful machines built for breeding and crop variety trials that help achieve optimum harvest quality and superior breeding outcomes, it can further accelerate the progress of breeding programs and reduce working time and cost per plot.

"This collaboration aims to provide our customers with seamless access to the best breeding workflow available, and therefore enable them to accelerate their product developments"

Christopher Schiehauer, Head of Business Field Seedmech, at Wintersteiger

Through the exclusive dealership agreement, Wintersteiger will add the Alteia cloud platform to its portfolio of solutions to cover the entire cycle of field research. This way, its customers will benefit from a one-stop-shop partner to manage their breeding populations, test plots and phenotyping data, with an optimized decision support workflow.

“This collaboration aims to provide our customers with seamless access to the best breeding workflow available, and therefore enable them to accelerate their product developments,” said Christopher Schiehauer, Head of Business Field Seedmech, at Wintersteiger. “The team at Alteia shares our vision to empower a diverse community of innovators to unlock the global genetic potential of plants through the digitalization of the whole field research.”

“The ambition of the collaboration is to build the most complete digital solution for field trial activities”, said Lénaïc Grignard, Agriculture and Forestry product manager at Alteia. “We are honored and really excited that our products are now available through the world’s leading supplier of agricultural research equipment. Wintersteiger has established itself at the top of an exciting market and this new partnership serves as a great example of their innovative and ambitious initiatives.”