Cemex, a global leader in aggregates, is driving digital transformation with a focus on both customer experience and internal optimization. In 2017, they launched CEMEX Go, a digital platform that automates customer interactions, from ordering to delivery tracking. Internally, they adopted a “connected quarry” model to optimize truck and machine efficiency using telematics data. Partnering with Alteia, Cemex centralizes topographic and machine data to enhance data analysis and AI capabilities, supporting their digital and IoT excellence goals.